The Best Want MORE. We all want to be great, but the best do what it takes to be great. The best don’t just think about being great, they act on it. They work hard and do the things that others won’t do, and they spend more time doing it. We have created a culture motivated to serve others and produce like no one else.

DLR Financial works with small, medium, and large dealerships who are looking to increase their F&I profit. We turn your top line revenue budget into a profit center with a calculated strategic plan and swift execution. Our entire team is like minded, innovative, and want it more! 

Profitable lending solutions for every credit profile 

Ready to make a change? It may not be easy but it will be worth it. Working with our talented results driven team will ensure your financial goals are maximized. We are changing the way F& I is done with a people first focus. We value every applicant and utilize all  resources possible to fulfill your dealerships financing needs. 


  • Maximizing your profit – We offer a 65-85% split on total  F&I Income

  • We will financially outperform any competitor and most in house F&I operations

  • Expanded lender portfolio-over 20 direct and indirect lenders, local and regional credit unions, near prime, subprime, and deep subprime

  • We exhaust every lending option and work every deal until we get a solid approval  

  • Fully compliant with complete transparency

  •  Professional back-end product sales

  • Transparent Reporting – Clear and transparent recap of every deal and all revenue funded